Are luxury hotels becoming art spaces?
Art has been part of the hospitality industry for a very long time. Hoteliers have often had to adopt creative strategies to stand out. By placing interesting and eye-catching artwork throughout the hotel, they have offered an exclusive experience to their customers.
The artwork contributes to building the identity of a hotel and provides a superior aesthetic experience by creating an inspiring and stimulating atmosphere. While the smaller accommodation options prefer cost-effectiveness and basic amenities, the works of art are almost an integral part of luxury, boutique and design hotels.
The need for art
The work of art is a representation of society because it served as both functional and symbolic elements. While some may say that art is a demonstration of their ethnic sophistication, for some, it may be more of an individualistic expression. As a functional element, works of art are used for psychological and healing purposes, for social causes and even as a mode of communication. Personally, they connect people to their roots or to the human condition at large. The artwork also evokes curiosity, interest and offers an exuberant experience.
Enhance the style of hotels with works of art
The conservation of art for a hotel is often done by the hoteliers themselves and, for this reason, it often reflects their values, their creativity and the theme they associate. A separate budget is set aside for this purpose, and while investment in art is limited, it has resulted in different types of marketing strategies for hoteliers.
The use of paintings, sculptures or creative elements in hotels is undoubtedly an effective way to reorganize your look without investing in structural changes, which could turn out to be more costly and time consuming. . Experienced hoteliers often say that simple changes in the color of the walls or readjustment of the furniture can visually enlarge the room by almost a foot. In fact, the pieces that have framed works of art by famous painters are more expensive than others.
Integration of artistic communities and galleries in hotels
Famous luxury hotels are usually helped by the artistic community for new and exciting works of art. This helps hotels stay up to date with the latest trends while artists get a canvas to showcase their talents. It is a collaboration that benefits both parties. As Paul Morris, the famous host of many international art fairs, including the New York Armory Show, quoted, "Hotels can no longer do without putting duck prints mallard on the wall. Therefore, they have to tap into artistic communities to help. "
Freelance art consultants and interior designers are also known to collaborate frequently with hotels. Not only do they help define the appearance of the property, they are able to source locally from the best talent and get it cheaply. With the help of interior architects and consultants, hoteliers can reach new heights in creativity.
Hotels that have brilliantly integrated art
In these times, art has become fundamental for a hotel instead of just being ornamental or an element of its design. As a result, hoteliers are inspired to think outside the box and organize art in the most exquisite and unexpected way possible.
Take for example the typical room at the Thompson LES hotel in Manhattan, which has a chic industrial loft with exposed concrete columns and floor-to-ceiling windows. But what really catches your eye in the room is the work of art hanging over the bed. It is a giant light box inside which there is a photo of a tree from the series & # 39; Apples & Olives & # 39; from photographer Lee Friedlander. As amazing as the installation is, it also perfectly complements the organic setting of the room.
Over the past decade, hotels like Wynn Las Vegas, Chambers in Minneapolis, Sagamore in Miami Beach, and the Grand Bohemian Hotel in Orlando have all featured large collections of art. The Gramercy Park Hotel, after being renovated, presents works of art of high caliber. In fact, the Museum of Modern Art is known to have taken a group of tourists to the hotel. I would call this praise indeed!
Abstract artist Lynette Shaw painted a series of eight serene, textured 8-foot-wide canvases for the lobby and restaurant of the Wyvern Hotel in Las Vegas. Today, the work of art is the most attractive quality of the hotel. Other hotels with famous works of art include the Ace Hotel in New York with four art-centric properties. The New York Pod Hotel also presents frameless works of art. J. M. Rizzi, the artist, painted city scenes and abstract shapes directly on the walls of the hall and corridors.
Most hotels order and collect works of art that showcase the elements of the city inside the hotels. In some cases, they create a visual record of the rapidly developing neighborhood. For example, in south Miami, owner Michael Achenbaum commissioned London-based multimedia artist Deborah Anderson to photograph some of the region's Art Deco architecture and also staged model models tattooed with hair and clothes from the 50s. The photographer finally compiled 300 photographs, which were taken on the 2,800 prints to be hung in the Gansevoort Sud.
Art in Indian hotels
If you're wondering where India is in terms of incorporating art into the hospitality industry, we have a few examples. And why not! Indians have a reputation for being artistically inclined and we have some of the finest examples of architecture in the world. There is absolutely no way that we are left behind when presenting artistic talents on the walls of our hotels.
Take for example the Falaknuma Palace in Hyderabad. In a country famous for the creative sensitivity of the Nizams, the hotel does justice to its heritage and heritage. The frescoed ceilings of Falaknuma, the carved furniture and the Venetian chandeliers have art lovers in full ecstasy. The hotel library is a replica of Windsor Castle in the UK and houses 6000 books. You are free to take a tour of Falaknuma Palace accompanied by the hotel historian, who takes you back in time feasting on stories from the past.
Yet another name that comes to my mind is ITC Maurya in the capital of India. As soon as you enter the hotel lobby, you are greeted by the breathtaking visual spectacle of “ The great procession '' & # 39; & # 39; by Krishen Khanna – a rich representation of vibrant life in India. But your artistic experience doesn't end there. There are other exemplary works scattered around the hotel, including the painting “ Bull in the Landscape & # 39; & # 39; by Tyeb Mehta and Ashoka “ After Kalinga War & # 39; & # 39; from AR Ramachandran – an engraved sculpture with the anti-war inscriptions of Ashoka in Devanagri.
There is no end to examples of brilliant art exhibits in hotels. It is important for their identity and their being. In fact, the artists consider it a success to see their paintings hung in famous hotel chains. The mix of art in hotels is what makes it an ideal place where people want to spend their holidays. And in many cases, it is an intrinsic part of the memories that a traveler takes with him on his return from the hotel.